Cacky, I agree.
When my kids were very little, babies in fact...I would read to them and would act out or animate the various characters. We also had a "book-mobile" (traveling library) that would go around the neighborhood to let the kids check out books. They would come back two weeks later to retrieve the books. Also, storytime at the local library was another good thing. Instilling a joy for reading is really good. Ultimately the child will either keep it up or let it go.