I actually don't think they are trying to gain control, I think they are in a stop-loss mode. People aren't showing up to all the meetings, people don't believe the end will happen tomorrow too many "false" alarms. To keep the membership up they need an easier softer way. Same as opening up the "generation". They are loosening the reins to stay afloat IMHO

And even if Jehovah witness, bet he'll never testify, D'Evils...
- Jay-Z